Practices / Unfair commercial practices
Unfair commercial practices
In the era of free competition it is imperative to know the rules of the game, because the interests of the general public, competitors and consumers remain worthy of protection and are protected from unfair competition by a set of dedicated rules.
Most competition law has already been harmonized on a European level. HOYNG ROKH MONEGIER has extensive experience across all industries in the strategic planning and implementation of global advertising campaigns and uniform product design and assists you to meet the decisive European requirements. We represent reputable companies in the consumer goods industry who need to comply in particular with the many different special rules of food and cosmetics law. We make sure your product labels and marketing are in compliance with the law and check health claims for their admissibility. Our clients from the pharmaceutical industry also benefit from our many years of experience with the law on drug advertising which provides special rules for drugs to protect the valuable asset of public health.
Despite the widespread European harmonisation, the relevance of national procedural rules for defending and enforcing claims based on unfair competition law, some of which continue to diverge considerably, must not be underestimated.
HOYNG ROKH MONEGIER helps you to identify these relevant national laws and to use them to your advantage. HOYNG ROKH MONEGIER has a competent, creative and fast-acting team of competition law experts who in turn help you to change your advertising or your product at short notice when under attack.