Sectors / Consumer Products

Consumer Products

Protecting the brand value and intellectual property associated with your brands is the key to your long-term success in this fast-changing world. At HOYNG ROKH MONEGIER we advise clients in diverse consumer products industries on all of their IP issues and at every stage of their products’ lifecycle. The world’s leading multinationals are among our clients.

Our legal expertise

We have experience with all kinds of IP issues in the consumer products sector, including:

• Advertising and marketing
• Competition and regulatory
• Brand, design and patent protection and enforcement (parallel trade, counterfeit, lookalikes)
• Dispute resolution
• IP portfolio management strategies and prosecution
• Labelling & food law
• Licensing, merchandising, franchising and distribution
• Promotional activities
• R&D
• Reputation management
• Social media/Internet.

Our experience with consumer products industries

We have vast experience with all consumer products industries and across the entire supply chain (from manufacturers to distributors to retail), such as:

• Apparel, shoes and accessories
• Books and magazines
• Cars and car parts
• Consumer electronics
• Cosmetics
• Fashion
• FMCG (household goods, personal care)
• Food and beverage
• Health products
• Luxury goods
• Media and entertainment
• Medical devices
• Pharmaceuticals
• Sports equipment
• Software.