Sectors / Fashion and Luxury Goods

Fashion and Luxury Goods

At HOYNG ROKH MONEGIER we advise owners of high-profile fashion and luxury brands about how to best protect, manage and exploit their trademarks, designs and copyrights.

Our legal expertise includes:

• Protecting and enforcing our clients’ IP rights in case of infringements (counterfeit, lookalikes, parallel trade)

• Advising on how to exploit our clients’ brands

• Drafting and negotiating licensing, merchandising, distribution and other commercial agreements

• Advising on the advertising, promotion and marketing of our clients’ brands

• Advising on how to use social media and how to avoid and deal with reputation damage

We have experience with all fashion and luxury goods industries and across the entire supply chain (from designers to manufacturers to distributors to retail), in a wide variety of sectors, including:

• Apparel, shoes and accessories
• Cosmetics
• Fashion
• Jewellery
• Perfumes
• Watches.