# Pierre Pérot

Q:

What do clients in high-profile sectors expect today that they did not five years ago?

More than technical advice. They want someone who understands the business, the brand, and the reputational stakes. They expect speed, coordination across jurisdictions, and advice that is commercially usable, not just legally correct. But above all, they want genuine engagement. They want to feel that you care about their project as much as they do.





Q:

Why does coming back to HRM make sense to you now?

Because relationships matter more than people sometimes realise. You build them early, often without knowing how important they will become later. Coming back to HRM feels very natural to me: it is a firm I know, with people I trust, and a European platform that fits the kind of Soft IP work I enjoy doing.





Q:

One piece of advice you would give your younger self as a trainee or junior associate?

Be curious early, and be kind early. Take an interest in other people’s work. Do not wait for permission to take initiative. The people you meet at the beginning of your career may still be around ten years later, and how you work with them will matter.





Q:

What kind of colleague are you when the team is tired and deadlines keep coming?

Calm, present, and hopefully useful. Small things matter under pressure: helping someone think clearly, sharing the load, keeping a bit of humour alive. Teams remember how you behave when things get intense. That is where trust is built.





Q:

Cross-border Soft IP matters can become messy very quickly. How do you keep them manageable?

Clarity, trust and structure. Complexity is normal. Confusion is not. You need the right people around the table, one coherent strategy, clear communication, and correspondents whose judgment you trust. That is where a strong European platform really matters.





Q:

What is a non-law obsession that says something true about you?

I am an official member of the ASOM (the Association de Sauvegarde de l’Œuf Mayonnaise). It sounds odd or whimsical, but it says something real: I care about conviviality, simple pleasures, and the rituals that bring people together. Good food and good conversation have opened more doors than many business cards.





Pierreis a Soft IP lawyer for matters that move fast and matter publicly: brands, content, reputation, strategy, and the moments when legal judgment has to be both sharp and human.



### Pierre Pérot



[](https://www.hoyngrokhmonegier.com/de/our-team/meet-greet/c-thomas-becher#topic)[](https://www.hoyngrokhmonegier.com/de/our-team/meet-greet/agathe-caille#topic)



##### Schwerpunkte

- [Copyright](https://www.hoyngrokhmonegier.com/de/unser-angebot/praxisgruppen/urheberrecht)
- [IP Licensing & Transfer](https://www.hoyngrokhmonegier.com/de/unser-angebot/praxisgruppen/lizenzierung-und-uebertragung-gewerblicher-schutzrechte)
- [Trademark & Design](https://www.hoyngrokhmonegier.com/de/unser-angebot/praxisgruppen/marken-und-designs)
- [Unfair competition & Trade secrets](https://www.hoyngrokhmonegier.com/de/unser-angebot/praxisgruppen/unlauterer-wettbewerb-und-geschaeftsgeheimnisse)



##### Eintrittsdatum

2017