Practices / Trademarks


Trademark Litigation

HOYNG ROKH MONEGIER offers a complete range of services relating to the enforcement, exploitation and protection of trademarks, trade names and geographical indications. We are always at the forefront of new developments. Given the harmonization of European trademark law and the increasing importance of the EU Trade Mark system we are, as a European firm, ideally placed to serve your needs.

Our lawyers and trademark attorneys assist some of the world’s most famous brands. We provide clients with tailor-made strategies for the protection of their corporate image and that of their products and services.

We have been involved in many of the high profile trademark cases. We have considerable experience in trademark and unfair competition litigation before civil, commercial and criminal courts in a wide variety of jurisdictions. We act before national Courts, the Court of Justice of the European Union (CJEU), the European Union Intellectual Property Office, the Benelux office for Intellectual Property, the national Trademark Offices and the World Intellectual Property Organisation (WIPO). However, we do not just litigate. We are also experienced negotiators. We always seek to ensure the best resolution possible.

Our clients range from well-known consumer goods and electronics manufacturers to food companies and luxury product companies. We are experienced in setting up anti-counterfeiting strategies, notably through customs seizures, in order to control infringing goods entering the EU. We also make use of the possibilities under the European Enforcement Directive, including ex parte evidential search and seizure orders, to track down evidence of possible infringement. 

We also enjoy a high recovery rate in UDRP proceedings instituted to cancel or transfer third party domain names infringing your trademark rights.

We have extensive experience with the exploitation of your trademarks through licensing and merchandising, as well as in carrying out and/or coordinating due diligence work in the context of M&A transactions.

Trademark Prosecution

HOYNG ROKH MONEGIER’s Brand Protection Group provides all services in the field of trademark availability searches, trademark registration and trademark monitoring as well as litigation support. We handle trademark portfolios both for multinationals and for start-up and medium-sized companies.

Our team offers support in all aspects of brand protection and trademark prosecution including:

• Prior trademark availability searches with detailed search opinion

• Advising on trademark portfolio strategy

• Filing and prosecuting trademark applications (national applications, EU trademark applications and international applications)

• Drafting appropriate goods and services descriptions tailored to your business’ needs

• Responding to office actions

• Defending your interests in trademark opposition proceedings, be it as an opponent or as an applicant, as well as in cancellation proceedings before the trademark offices or the courts

• Advisory work and contract drafting in relation to your trademarks (licensing, IP transactions, pledging etc.).

In the Benelux, Germany and Spain, we represent our clients directly before the national trademark offices and the EUIPO. In other jurisdictions, we rely on a worldwide network of carefully selected local agents.

Our Brand Protection Group is composed of both trademark agents and lawyers having extensive experience in the field of trademarks. This way, as professionals who are familiar with your business from the outset, we can provide you with advice or risk assessments with a realistic foresight of what might happen if a case were to go to trial. It also allows us to offer you full service throughout the whole life cycle of your trademark by professionals who truly understand your business.